Hi, I’m Bram. I love to do teardowns of startup products, their value propositions and growth strategies. With honest, no bullshit expert feedback, I help startups move forward and grow 🚀


Are you working on a startup and pondering which steps to take next? From my own experience of working with dozens of startups, I've seen that an outside perspective to what you're doing can help you refresh your vision, strategy and direction. With my audits I take an in-depth look into your company's product, value proposition and growth strategy. I provide you with a fresh and honest review, recommend critical changes for optimization and look for small wins that can instantly improve the topics that I cover.

If what you've built sucks, I'll tell you.

Step 1: Complete your intake

After purchasing the audit of your choice, you'll receive an intake questionnaire that serves as a briefing. This helps me understand your goals and current status.

Step 2: The audit starts

After receiving this briefing, other relevant info (pitch decks, roadmaps etc.) and having no further questions from my side, I start with your startup's audit.

Step 3: Get your audit report

Within 2 weeks you'll receive a complete and actionable audit report of your startup. All audits include a 30 minute follow-up video call to discuss and review the report.


Full Audit

A complete audit of your startup. After finishing the intake you'll receive an actionable audit report of your startup's product, value proposition and growth strategy within 2 weeks.

This audit includes a 30 minute follow-up video call to discuss and review my report.

Topics covered:
Value proposition + positioningProduct OnboardingUI-UX and general usability considerationsRevenue model / business strategy / thoughts on your product/market fitProduct growth opportunities (AARRR)Potential customers / target marketBrand image overall


Pre-launch Audit

Get actionable feedback on your current (Beta) product, (pre-)launch plan and growth strategy.

The audit includes 10 suggestions for tools, channels and tactics to use, 5 next steps you should take towards a successful launch and a 30 minute follow-up video call to discuss and review my report.

Topics covered:
Value proposition + positioningYour (pre-)launch planProduct OnboardingUI-UX and general usability considerationsPotential customers / target market


Growth Audit

"You can't market your way out of a bad product". But when you have a good product, how do you grow? With this audit I review your startup's growth strategy and opportunities.

This audit includes 5-10 Growth opportunities, experiment ideas and optimizations, plus a 30 minute follow-up video call to discuss and review the report.

Topics covered:
Value proposition + positioningAARRR funnel analysisRevenue modelPotential customers / target marketTraffic opportunities


"Bram has seen and advised more start-ups than anyone else we know. We value his truly unique and holistic perspective. His inputs have helped us increase engagement and retention and have helped Sendtask get to the next level. We will definitely work with him again!" Cédric Waldburger, Founder & CEO of Sendtask.

View more testimonials

Hi, I’m Bram. I love to do teardowns of startup products, their value propositions and growth strategies. With honest, no bullshit expert feedback, I help startups move forward and grow 🚀

As an avid early adopter, Startups Expert and top Product Hunter, I’ve seen 1000's of startups launch over the past few years and worked with dozens of (early-stage) companies on the strategy, development, launch and growth of their business.

Helping startups move forward is what I love to do. I've made Startup Stash, a curated directory of 400 resources and tools, that has helped 500.000+ entrepreneurs from around the world while building their startup. And also StartupWatching, a newsletter with curated knowledge, inspiration and background stories that I sent out to 12K+ entrepreneurs twice a week.

From my own experience I've seen that an outside perspective to what you're doing can help you refresh your vision, strategy and direction. Founders I've worked with told me it was really hard for them to find people who can provide honest, no bullshit feedback on what to improve and the growth opportunities they should focus on. That's why I started Startup Audits, with the goal to help more startups move forward.

I hope I'm able to work with you! If you have any questions or comments, just send me an email. I'd love to learn about improvements for my audits, so please get in touch if you have any suggestions!

Thanks,

Bram Kanstein

Questions & Answers

Who is doing the audit?
I (Bram) do all audits personally with help of a self-developed framework that optimizes the time it takes to review a startup and create an audit report. Over the past years I've seen 1000's of startups launch and worked with dozens of (early-stage) companies on the strategy, development, launch and growth of their business.

Why do you charge for this?
This is a professional service to give startups an in-depth audit of their current product. I spend time thinking about your business and the actionable feedback that can help you move your business forward.

I’ve gotten a lot of advice from other people, how is this any different?
As mentioned this is a no bullshit startup audit service. I love working with startups and doing teardowns of their products. You hire me, I work for you. If what you've built sucks, I will tell you.

How does buying an audit work?
1. Click the "BUY NOW" button for the audit of your choice and complete the payment.
2. After your payment you'll receive an email with instructions for my intake questionnaire.
3. After receiving the answers to the questionnaire + other relevant info (pitch decks, roadmaps, mockups, videos etc.) and having no further questions from my side, I start with your startup's audit.
4. Make sure you share anything you can show of the product (including demo account if needed) and to stay in touch during the audit in case any questions arise.
5. Within 2 weeks you'll receive a complete and actionable audit report of your startup. All audits include a 30 minute follow-up video call to discuss and review the report.

Can I purchase an audit without having to use my creditcard?
YES, please send me an email and we'll make it work. I'm happy you want to work with me!

What's not included in the audits you offer?
The feedback and report is limited to only one startup company.I will look at the topics that are mentioned in the audit's description. Any other items you provide (financial models, investor emails etc.) will be seen as context, however I will not be providing feedback on those items.I won't make any changes to documents you provide.The follow-up video call is limited to 30 minutes. If you're interested to extend our collaboration we can always discuss the possibility to do so.
Can I get my money back if my startup doesn't succeed?
I do not offer money back and do not guarantee the growth, funding or success of your company with this service.

Can we meet in person?
The Startup Audits Service is offered online and via video calls only. If you're interested to hire me as a strategic advisor please send me an email.

Still have a question?
I'm happy to chat and answer any questions , just send me an email, thanks!.

Full Audit

A complete audit of your startup. After finishing the intake you'll receive an actionable audit report of your startup's product, value proposition and growth strategy within 2 weeks.

This audit includes a 30 minute follow-up video call to discuss and review my report.

Topics covered:
Value proposition + positioningProduct OnboardingUI-UX and general usability considerationsRevenue model / business strategy / thoughts on your product/market fitProduct growth opportunities (AARRR)Potential customers / target marketBrand image overall


Step 1: Complete your intake

After purchasing the audit of your choice, you'll receive an intake questionnaire that serves as a briefing. This helps me understand your goals and current status.

Step 2: The audit starts

After receiving this briefing, other relevant info (pitch decks, roadmaps etc.) and having no further questions from my side, I start with your startup's audit.

Step 3: Get your audit report

Within 2 weeks you'll receive a complete and actionable audit report of your startup. All audits include a 30 minute follow-up video call to discuss and review the report.


"Bram has seen and advised more start-ups than anyone else we know. We value his truly unique and holistic perspective. His inputs have helped us increase engagement and retention and have helped Sendtask get to the next level. We will definitely work with him again!" Cédric Waldburger, Founder & CEO of Sendtask.


Questions? Visit the FAQ.

Thank you for purchasing the Full Audit!

I'm looking forward to work with you! So, what's next?

Check your inbox: I've sent you an email with instructions to fill out my intake questionnaire.

What I need from you to get started:
Fill out the intake questionnaire as soon as possible. The sooner I have all information, the sooner I can start.Answer every question of the questionnaire honestlyAdd the urls to any outside assets you think are important and share anything you can show of the product (including credentials/code for a demo account if needed)Stay in touch during the audit in case I have any questionsSend a reply to the instructions email when you're done filling out the questionnaire
If there's anything you need help with just let me know.

Thanks and talk soon!

Bram Kanstein

Pre-launch Audit

Get actionable feedback on your current (Beta) product, (pre-)launch plan and growth strategy.

The audit includes 10 suggestions for tools, channels and tactics to use, 5 next steps you should take towards a successful launch and a 30 minute follow-up video call to discuss and review my report.

Topics covered:
Value proposition + positioningYour (pre-)launch planProduct OnboardingUI-UX and general usability considerationsPotential customers / target market


Step 1: Complete your intake

After purchasing the audit of your choice, you'll receive an intake questionnaire that serves as a briefing. This helps me understand your goals and current status.

Step 2: The audit starts

After receiving this briefing, other relevant info (pitch decks, roadmaps etc.) and having no further questions from my side, I start with your startup's audit.

Step 3: Get your audit report

Within 2 weeks you'll receive a complete and actionable audit report of your startup. All audits include a 30 minute follow-up video call to discuss and review the report.


"Bram has seen and advised more start-ups than anyone else we know. We value his truly unique and holistic perspective. His inputs have helped us increase engagement and retention and have helped Sendtask get to the next level. We will definitely work with him again!" Cédric Waldburger, Founder & CEO of Sendtask.


Questions? Visit the FAQ.

Thank you for purchasing the Pre-launch Audit!

I'm looking forward to work with you! So, what's next?

Check your inbox: I've sent you an email with instructions to fill out my intake questionnaire.

What I need from you to get started:
Fill out the intake questionnaire as soon as possible. The sooner I have all information, the sooner I can start.Answer every question of the questionnaire honestlyAdd the urls to any outside assets you think are important and share anything you can show of the product (including credentials/code for a demo account if needed)Stay in touch during the audit in case I have any questionsSend a reply to the instructions email when you're done filling out the questionnaire
If there's anything you need help with just let me know.

Thanks and talk soon!

Bram Kanstein

Growth Audit

"You can't market your way out of a bad product". But when you have a good product, how do you grow? With this audit I review your startup's growth strategy and opportunities.

This audit includes 5-10 Growth opportunities, experiment ideas and optimizations, plus a 30 minute follow-up video call to discuss and review the report.

Topics covered:
Value proposition + positioningAARRR funnel analysisRevenue modelPotential customers / target marketTraffic opportunities


Step 1: Complete your intake

After purchasing the audit of your choice, you'll receive an intake questionnaire that serves as a briefing. This helps me understand your goals and current status.

Step 2: The audit starts

After receiving this briefing, other relevant info (pitch decks, roadmaps etc.) and having no further questions from my side, I start with your startup's audit.

Step 3: Get your audit report

Within 2 weeks you'll receive a complete and actionable audit report of your startup. All audits include a 30 minute follow-up video call to discuss and review the report.


"Bram has seen and advised more start-ups than anyone else we know. We value his truly unique and holistic perspective. His inputs have helped us increase engagement and retention and have helped Sendtask get to the next level. We will definitely work with him again!" Cédric Waldburger, Founder & CEO of Sendtask.


Questions? Visit the FAQ.

Thank you for purchasing the Growth Audit!

I'm looking forward to work with you! So, what's next?

Check your inbox: I've sent you an email with instructions to fill out my intake questionnaire.

What I need from you to get started:
Fill out the intake questionnaire as soon as possible. The sooner I have all information, the sooner I can start.Answer every question of the questionnaire honestlyAdd the urls to any outside assets you think are important and share anything you can show of the product (including credentials/code for a demo account if needed)Stay in touch during the audit in case I have any questionsSend a reply to the instructions email when you're done filling out the questionnaire
If there's anything you need help with just let me know.

Thanks and talk soon!

Bram Kanstein

Testimonials

"Bram has seen and advised more start-ups than anyone else we know. We value his truly unique and holistic perspective. His inputs have helped us increase engagement and retention and have helped Sendtask get to the next level. We will definitely work with him again!"
Cédric Waldburger, Founder & CEO of Sendtask.

"Bram is a real practitioner of SaaS principles and practices. He helped assess our funnel and had great insights on how to increase the conversion on our website and product. If you're looking to improve your product or the performance of your funnel, Bram's a great guy to work with."
Sedarius Perrotta, Founder & CEO of Shelf.

"Thanks to a thorough review of our on-boarding process and the overall UX, Bram helped us bring great improvements to our Apps with a user-centric approach.”
Edouard Fiess, Founder & CEO of Navily.

Terms & Conditions - 2017

1. General
The proposals and contractual agreements between the client and Startup Audits (SA) are exclusively governed by the present general conditions, excluding the application of the general conditions of the client, and apply to all services provided by SA. These general conditions also apply to agreements with SA where a third-party is involved in it’s execution. By requesting the audit assignment, the client declares to understand and to agree to the present general conditions. Deviations from the present general conditions are not allowed, except if they are agreed upon in writing by the parties. The present general conditions complement the specific contractual provisions between SA and the client, and form an integral part thereof.

2. The audit assignment
To be valid, each audit assignment has to be accepted by SA. The audit assignment is accepted once SA confirms, and obliged to commence working on the audit assignment, once an advance payment of 100% of the total price of the audit assignment has been received from the client. SA may however execute the audit assignment without having received the advance payment, without prejudice to the validity of the audit assignment. SA will use its best efforts to execute the audit assignment. This is an obligation of means, except if explicitly stipulated otherwise. SA is only committed to what is explicitly foreseen in the audit assignment. Any modifications by the client to the accepted audit assignment will be at the sole and full expense of the client. Each modification has to be explicitly accepted by SA in writing.

Unless otherwise stated, all proposals by SA are defined as non-binding and are able to be recalled at any moment, even if they include a period of validity. SA can recall all proposals by written statement within seven days after acceptance. In case thereof there will be no contractual agreement between any party involved with the proposal and the sum paid by the client will be fully refunded by SA.

SA’s proposals are not binding if the other party, in all reasonableness and fairness, did not understand generally accepted definitions or descriptions that were mentioned in the proposal of the audit assignment, even if the proposal contained any apparent errors or mistake.

After receiving the full payment of the prospective client and the acceptance of the audit assignment by SA, the contractual agreement between the client and SA will be binding.

2.1 Obligations of the client
The client commits to provide all useful and required data, tools and other resources needed for the audit assignment to SA, and to fully enable the execution of the audit assignment, even in case of altered conditions. The client is solely responsible for the accuracy of the data provided to SA. If the client fails to provide the said data, SA is entitled to suspend the execution of the audit assignment and to terminate the agreement if the failure is not cured in due time. If the client renounces to the audit assignment, he will be fully liable for all costs of SA caused by and deployed for the execution and the preparation of the audit assignment and the renunciation thereof. In case of failure to provide the necessary data or in case of renunciation, the client will pay a lump sum compensation of 20% of the price of the audit assignment. In addition, SA has the right to claim its actual damage, including but not limited to the revenue loss caused by the renouncing of the audit assignment, and the revenue loss caused by other audit assignments that had to be refused, suspended or stopped.

3. The execution term of the audit assignment
SA will use its best efforts to execute the audit assignment within a reasonable term of 14 working day, or, if applicable, the term that is agreed upon. If the client impedes or slows the execution of the audit assignment, the term will automatically be extended. If the client makes the execution of the audit assignment impossible or more difficult than foreseen, SA is entitled to terminate the agreement immediately, without prior letter of default and without respecting a notice period or paying an indemnity. In that case, the client will bear the costs caused by the audit assignment and the termination thereof. If the execution term is exceeded, SA will not be liable for any damages of the client or a third person caused by the exceeding of the execution term. Exceeding the term will not give the client the right to terminate the agreement with SA, nor to claim any compensation.

4. Price and payment
The price of the audit assignment is described on the website of SA and will be invoiced by SA. In absence of an agreed price, SA will invoice its performances transparently and in a reasonable way, in correspondence with its usual rates. The mentioned price only applies to the audit assignment as accepted by SA and does not cover any additional work. The client will bear the full costs of a modification of the audit assignment. Save if agreed otherwise, the client will make an advance payment of 100% of the total price of the audit assignment before the start thereof. SA will invoice the delivered services during or at the end of the audit assignment, at its discretion, unless if otherwise provided. All prices are including VAT (if applicable) and excluding travel and subsistence costs, save if explicitly stipulated differently.

SA’s invoices will be sent to the client automatically after a successful payment. Objections to the amount of the invoice do not suspend the other party to pay. The other party is not entitled to set-off any amount owed because of an alleged claim they may make.

5. Liability for the execution of the audit assignment
SA provides advisory services and can never be held accountable for the implementation of this advice. The execution of the audit assignment is a best effort obligation. The liability of SA is limited to the amount of the invoices for the audit assignment, and will not cover the client’s actual loss. The liability of SA is limited to cases of faulty behavior by or gross negligence of SA. In any case, the client cannot claim compensation for damages other than immediate and direct consequences or losses (consequential damage, financial losses, failed achievement of desired results,…).

SA is only liable for direct damages caused by gross negligence or intent of SA, and not for more than the amount paid by the insurer of SA or up to the amount of the invoice, or an amount of €5000 if the invoice amount is higher than €5000.

5.1 Force majeure and unforeseen circumstances
A shortcoming can not be attributed to SA or the other party, when the failure is not due to his fault or by law, legal act or generally accepted accounts in traffic. In this case, the parties are not obliged to fulfill the obligations that are stated as part of the agreement.

In these general conditions force majeure is defined as, besides what is stated as such by the law and jurisprudence, all external causes, foreseen or unforeseen, outside of SA's control that leaves SA unable to fulfill any obligations that are stated as part of the agreement.

In any case, SA sees the following as part of force majeure:
strikes;disruptions in traffic;Government measures that prevent its obligations on time or properly fulfill;riots, uproar, war;traffic barriers;labor shortages;extreme weather conditions;fire;import, export and / or transit; and / orany circumstance affecting the normal course of business in the company as a result of which the performance of the agreement by SA can not reasonably be required by the other party.
5.2 Safeguard
The other party indemnifies SA to the extent permitted by law in respect of liability to one or more third parties, which was created by and / or associated with the implementation of the agreement, regardless of whether the damage was caused or inflicted by SA, or any associated people or tools or goods.

In addition, the other party indemnifies SA, to the extent permitted by law, all claims of third parties in connection with any infringement of intellectual property rights of these third parties.
The other party is always obliged to make every effort to limit the damage.

The limitations of liability contained in this article are also stipulated on behalf of by SA for the implementation of the agreement involved third parties, and SA is not liable for damages caused by shortcomings of any third parties engaged.

6. Intellectual property
Unless otherwise agreed, SA retains all intellectual property rights related to the delivered services. The documents or goods provided by SA in the context of the audit assignment (reports, advice, digital files,…) are only intended for the use of the client, and cannot be multiplied, made public or shared with third parties save for prior written approval of SA.

Any exploitation, reproduction, use, or disclosure by the other party of the IP Material which falls outside the scope of the Agreement or granted rights and powers, is considered a violation of the intellectual property rights of SA.

The other party will pay an immediate penalty fine that’s not subject to judicial mitigation of €5.000 per act of breach to SA, without prejudice to SA to be compensated for its loss by the offense and to obtain or take other legal measures in order to terminate the infringement.

7. Confidentiality
Parties shall keep all information of any nature whatsoever coming into their possession in the framework of the audit assignment or the pre­ or post­-contractual phase and regarding the other party, strictly confidential and will ensure that their respective employees, agents and sub­contractors also maintain such confidentiality. Taking into account the client’s interests, SA is entitled to use the works created or performed in the framework of the audit assignment for promotion and publication.

Parties undertake not to disclose to third parties any confidential or sensitive information or to use such information for any purpose other than for the purpose of this agreement or correct execution thereof, except where (i) required by law or judicial instruction or ordered by a competent authority, (ii) disclosure is given to professional advisors bound by the same or a similar obligation of confidentiality, or (iii) the information in question is already "common knowledge" or in the public domain.

8. Termination of the agreement
Parties can terminate the agreement at all time by means of registered letter. If the agreement is
terminated by the client, more than 7 days before it’s planned commencement, compensation will be due as foreseen in clause 2 (20% lump sum). If the agreement is terminated by the client within 7 days before it’s planned commencement, the client will pay a lump sum compensation of 40% of the price of the audit assignment. Moreover, the client will have to pay for the services already delivered by SA at the time of termination. SA will send an invoice for these services. Any goods or documents belonging to SA that were put at the disposal of the client during the audit assignment have to be returned to SA upon first request and at the latest within 14 days after the termination of the agreement.

9. Final provisions:
The nullity or invalidity of a provision will not engender the cancellation or invalidity of the whole agreement, nor of any other provision thereof. The contractual relation, and all non-contractual rights and obligations arising thereto, between the client and SA is governed by Dutch law. Any dispute arising between the Parties will be exclusively submitted to the jurisdiction of the Tribunals and Courts of Midden ­Nederland (Utrecht, The Netherlands).

Company information:
To request Startup Audit’s full company information, please send an email to Bram Kanstein via bram@startupaudits.com.